Demonstrating Excellence
IN-STORE and CAR PARK DEMONSTRATIONS
Objective
- Since 2005, MSF have been managing and implementing all Morrisons own label and branded in-store demonstrations and sampling activities.
- These activities allow interaction with consumers, trial of the product and influence to drive purchase.
Mechanics
- This service is managed by a dedicated team who are fully trained and briefed on product details and benefits
- Our team conduct both hot and cold sampling as well as non food demonstrations or active selling
- Added value can be offered through incentive tie-ins, price promotions and coupon redemption, persuading customers to by into the product after trial
Results – Over 50,000 people per day could trial your product
A comprehensive post activity report is provided to illustrate the overall success of the campaign and measuring the long term higher base rate of sale.
Our ability to use EPOS data enables us to provide cost savings to suppliers by ensuring targetted activities in store according to demographics and sales history.
All activities are subject to approval by the relevant Morrisons’ buyer.
