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Hot and Bubbly!

Aero-bubblesExperiential

Objective

  • To increase sales of Aero Hot Chocolate in Booker Cash & Carry and encourage customers to register their details on the Nestle Food Services website.


aero display

Mechanics

  • Promotion staff provided hot sampling of Aero Hot Chocolate
  • Activity was supported with in-store price promotions and competitions, including ‘Win a Bubblicious Beetle’ competition to win a VW Beetle
  • The beetle was sited outside the Cash & Carry

Display for Areo Hot and Bubbly with a VW beatle car

Results – Fantastic sales results

The reaction from customers was very positive and many took the opportunity to sample the product for the first time

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The MSF field person I visited today was excellent.She had great interaction with shoppers, spoke confidently,talking potential customers through the various product scenarios and acted as a great ambassador for GSK, the retailer and MSF.

GSK

My 12 years working for MSF have been a pleasure

Sheila Holt
Field Team member