Hot and Bubbly!
Experiential
Objective
- To increase sales of Aero Hot Chocolate in Booker Cash & Carry and encourage customers to register their details on the Nestle Food Services website.

Mechanics
- Promotion staff provided hot sampling of Aero Hot Chocolate
- Activity was supported with in-store price promotions and competitions, including ‘Win a Bubblicious Beetle’ competition to win a VW Beetle
- The beetle was sited outside the Cash & Carry

Results – Fantastic sales results
The reaction from customers was very positive and many took the opportunity to sample the product for the first time