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Hot and Bubbly!

Aero-bubblesExperiential

Objective

  • To increase sales of Aero Hot Chocolate in Booker Cash & Carry and encourage customers to register their details on the Nestle Food Services website.


aero display

Mechanics

  • Promotion staff provided hot sampling of Aero Hot Chocolate
  • Activity was supported with in-store price promotions and competitions, including ‘Win a Bubblicious Beetle’ competition to win a VW Beetle
  • The beetle was sited outside the Cash & Carry

Display for Areo Hot and Bubbly with a VW beatle car

Results – Fantastic sales results

The reaction from customers was very positive and many took the opportunity to sample the product for the first time

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We use MSF as our preferred experiential agency and have always received a friendly and professional service. We have now worked with MSF for over 5 years and on numerous successful campaigns, ranging from microwave popcorn to baby food.

HRG

I have worked for MSF since 1999 and have enjoyed the last 10 years enormously. The variation of products promoted, the different members of staff I’ve met in various store groups and the excellent support I get from the MSF Team have all gone to making each new activity challenging, exciting and fulfilling.

Tina Dixon
Field Team member