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Let’s get the show on the road!

petits filous logoRoadshows

Objective

  • To encourage trial of Petits Filous fromage frais, whilst advising customers of the health benefits.

Mechanics

  • MSF managed the whole event from branded gazebo and POS to provision of staff to van hire.
  • The activity took place outside targetted Tesco and Sainsbury stores
  • Product was sampled and money-off coupons or in-store promotions were organised

Petit Filous - Roadshow

Results – Fantastic visual presence

Over 31,000 customers sampled the product and MSF achieved 100% compliance

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I have worked for MSF from it’s conception. I thoroughly enjoy my work and have a wonderful team working with me both in the field and at Head Office.

Val Winspear
Field Manager

MSF are ultra organised and a credit to the Retailer

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