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Let’s get the show on the road!

petits filous logoRoadshows

Objective

  • To encourage trial of Petits Filous fromage frais, whilst advising customers of the health benefits.

Mechanics

  • MSF managed the whole event from branded gazebo and POS to provision of staff to van hire.
  • The activity took place outside targetted Tesco and Sainsbury stores
  • Product was sampled and money-off coupons or in-store promotions were organised

Petit Filous - Roadshow

Results – Fantastic visual presence

Over 31,000 customers sampled the product and MSF achieved 100% compliance

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MSF provided a quality service delivered with professionalism and flexibility. Their knowledge and expertise along with their friendly and dedicated approach reflected in the success of our campaign.

Be Creative

The MSF field person I visited today was excellent.She had great interaction with shoppers, spoke confidently,talking potential customers through the various product scenarios and acted as a great ambassador for GSK, the retailer and MSF.

GSK