content begining

Spreading the Experience

Unilever logoIN-STORE SAMPLING

Objective

  • To increase awareness of a nationwide school campaign linked with Flora.
  • Target parents of school age children in Morrisons.

Mechanics

  • Cold sampling and an interactive competition were set up in-store
  • Demonstration stands were branded and money off coupons were issued

M.Sabourn - MO Kettering - Flora Buttery

Results – Over 50,000 customers sampled

Sales increased by 2570% on the day and sales after the activity remained extremely high

end of content

MSFs dedicated and professional approach to delivering results coupled with their flexible and enthusiastic attitude towards any campaign, ensures us that the best possible results can be achieved.

Colgate Palmolive

I have worked for MSF for 14 years and find it a well organised and friendly company to work for

Phyllis Moss
Pay Input Dept