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Spreading the Experience

Unilever logoIN-STORE SAMPLING

Objective

  • To increase awareness of a nationwide school campaign linked with Flora.
  • Target parents of school age children in Morrisons.

Mechanics

  • Cold sampling and an interactive competition were set up in-store
  • Demonstration stands were branded and money off coupons were issued

M.Sabourn - MO Kettering - Flora Buttery

Results – Over 50,000 customers sampled

Sales increased by 2570% on the day and sales after the activity remained extremely high

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MSF are ultra organised and a credit to the Retailer

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I have worked for MSF for 15 years.I love the variety of work and the professionalism of the staff, who provide all the information we need to perform each job to the best of our abilities.Along with the support of our Field Manager this makes MSF a great company to work for.

Ann Mullen
Field Team member