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Spreading the Experience

Unilever logoIN-STORE SAMPLING

Objective

  • To increase awareness of a nationwide school campaign linked with Flora.
  • Target parents of school age children in Morrisons.

Mechanics

  • Cold sampling and an interactive competition were set up in-store
  • Demonstration stands were branded and money off coupons were issued

M.Sabourn - MO Kettering - Flora Buttery

Results – Over 50,000 customers sampled

Sales increased by 2570% on the day and sales after the activity remained extremely high

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By providing a reliable, efficient service for both clients and employees, MSF maintains ongoing returning business and has a long-serving and loyal workforce. In today’s ever changing marketplace that is an achievement in itself.

Marie McLellan
Field Manager

The MSF field person I visited today was excellent.She had great interaction with shoppers, spoke confidently,talking potential customers through the various product scenarios and acted as a great ambassador for GSK, the retailer and MSF.

GSK