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Weeding out the competition

monsanto logoAUDITING

Objectives

  • Record product availability and flag any issues.
  • Record linear space given to each brand in order to create an awareness of competitor activity.

Round Up

Total of 15 territories nationwide, each consisting of a combination of various garden and convenience retailers, both chains and Independents.

Visits took place over a 2 week period. Rapid Online Reporting (ROR) utilised for this activity, allowing real time access to results.

Mechanics

The Auditors were briefed to:

  • Record availability of each brand
  • Record the amount of stock for each of the brands specified in store
  • Record the linear shelf measurement for each brand
  • Detail any Off-fixture displays

Round Up on display

Results – 32% On display

This activity enabled our client to ascertain availability and space devoted to each brand. It also enabled our client to establish any availability issues, and decipher the weaker retailers in terms of availability. Lastly, by recording which brands had been allocated space for an off-fixture display, the client was able to see which brands are the clear market leaders with the most exposure in store.

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My 12 years working for MSF have been a pleasure

Sheila Holt
Field Team member

We use MSF as our preferred experiential agency and have always received a friendly and professional service. We have now worked with MSF for over 5 years and on numerous successful campaigns, ranging from microwave popcorn to baby food.

HRG