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Health Check

Boots logoMERCHANDISING

Objectives

  • Visit 270 Boots stores over 3 day period to carry out compliance checks on promotional sitings.
  • To merchandise an additional small promotional unit onto a side rack. A number of larger Boots stores required more than 1 unit on display.

colgate logoMechanics

The Merchandisers were briefed to:

  • Telephone the store prior to the visit
  • Record whether the correct promotion is sited on a promotional gondola end in store
  • Correct and implement this where possible
  • Site and merchandise a small side rack unit
  • Replenish all displays

Colgate1024 Boots Horsham 3

Results – 41% On entry – 80% On exit

On entry, 41% of stores had at least 1 existing unit. Following an additional unit being placed in 74% of stores (in some cases this was a secondary unit) 86% of stores were left with at least 1 side rack unit in situ filled with the promotional product.

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I would fully recommend MSF as an excellent company and would gladly work with them again.

Simply Sausages

We use MSF as our preferred experiential agency and have always received a friendly and professional service. We have now worked with MSF for over 5 years and on numerous successful campaigns, ranging from microwave popcorn to baby food.

HRG