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Dressed for Success

crew clothing logoMYSTERY SHOPPING

Objective

  • Visit branches of the clothing chain on a monthly basis to assess various aspects of the customer service offered.
  • Rapid Online Reporting (ROR) utilised for this activity, allowing real time access to results.

Mechanics

Mystery Shoppers were to observe the following whilst in each store:

  • Welcome / greeting
  • Customer care
  • Staff selling skills
  • Store atmosphere / cleanliness
  • Purchase experience
  • Overall customer satisfaction

Results – 100% Outlets Mystery Shopped

Each section of the Mystery Shop was given an individual score given to each section of the Mystery Shop; overall performance percentage was given to each store.
Any issues highlighted to client and problems addressed.
Vast improvement of customer service was experienced in all stores after two cycles.

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With MSF we have regular field visits from our Field Manager which makes you feel part of the company. Best of all we always get paid on time

Jenny Norman
Field Team member

I have worked for MSF since 1999 and have enjoyed the last 10 years enormously. The variation of products promoted, the different members of staff I’ve met in various store groups and the excellent support I get from the MSF Team have all gone to making each new activity challenging, exciting and fulfilling.

Tina Dixon
Field Team member