content begining

Coffee Break

emmi caffe latteSALES DRIVE

Objective

  • Increase distribution of 4 coffee drink variants into independent CTN, Convenience and Forecourts nationally.
  • To sample independent retailers with the product.

Mechanics

  • A skilled team of 35 sales people were appointed to sell in from their cars
  • 8500 outlets were to be visited over a four week period

Results – 63% Strike Rate achieved

Team achieved 100% coverage and sold in 22,000 cases of product.
Distribution across the 4 variants ranged from +28% to +43% against a target of 15% increase

end of content

MSF are ultra organised and a credit to the Retailer

i2i

Responsive, pro-active, cost effective and very easy to work with – combined with a mutual sense of determination and good humour, these are the reasons we regard MSF as a key partner in offering our clients excellent service.

HRG