content begining

Coffee Break

emmi caffe latteSALES DRIVE

Objective

  • Increase distribution of 4 coffee drink variants into independent CTN, Convenience and Forecourts nationally.
  • To sample independent retailers with the product.

Mechanics

  • A skilled team of 35 sales people were appointed to sell in from their cars
  • 8500 outlets were to be visited over a four week period

Results – 63% Strike Rate achieved

Team achieved 100% coverage and sold in 22,000 cases of product.
Distribution across the 4 variants ranged from +28% to +43% against a target of 15% increase

end of content

With MSF we have regular field visits from our Field Manager which makes you feel part of the company. Best of all we always get paid on time

Jenny Norman
Field Team member

My 12 years working for MSF have been a pleasure

Sheila Holt
Field Team member