Coffee Break

SALES DRIVE

Objective

Increase distribution of 4 coffee drink variants into independent CTN, Convenience and Forecourts nationally.
To sample independent retailers with the product.

Mechanics

A skilled team of 35 sales people were appointed to sell in from their cars
8500 outlets were to be visited over a four week period

Results – 63% Strike Rate achieved

Team achieved 100% coverage and sold in 22,000 cases of product.
Distribution across the 4 variants ranged from +28% to +43% against a target of 15% increase

With MSF we have regular field visits from our Field Manager which makes you feel part of the company. Best of all we always get paid on time

Jenny Norman
Field Team member

I have worked for MSF since 1999 and have enjoyed the last 10 years enormously. The variation of products promoted, the different members of staff I’ve met in various store groups and the excellent support I get from the MSF Team have all gone to making each new activity challenging, exciting and fulfilling.

Tina Dixon
Field Team member