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Coffee Break

emmi caffe latteSALES DRIVE

Objective

  • Increase distribution of 4 coffee drink variants into independent CTN, Convenience and Forecourts nationally.
  • To sample independent retailers with the product.

Mechanics

  • A skilled team of 35 sales people were appointed to sell in from their cars
  • 8500 outlets were to be visited over a four week period

Results – 63% Strike Rate achieved

Team achieved 100% coverage and sold in 22,000 cases of product.
Distribution across the 4 variants ranged from +28% to +43% against a target of 15% increase

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MSF provided a quality service delivered with professionalism and flexibility. Their knowledge and expertise along with their friendly and dedicated approach reflected in the success of our campaign.

Be Creative

MSF always return phone calls and deal with issues straight away in a friendly and professional manner. I know I have the backing of a first class team

Jim Winspear
Field Team member