MSF WIN GOLD AT THE FIELD MARKETING AND BRAND EXPERIENCE AWARDS 2009!
We are delighted to announce that Merchandising Sales Force Ltd won the Gold Award in the ‘Most Effective Sampling Campaign’ category at the Field Marketing & Brand Experience Awards 2009.
Our winning entry was based around the ‘British at its Best’ sampling campaigns MSF carried out in Morrisons supermarkets the previous year, which we devised to complement their above the line advertising of New Season produce.
We were able to show the success of our campaigns via analysis of EPOS data – all the products sampled showed a significant increase in sales on the day of the tasting as well as after the event. However, we could show more measurements than that. We were able to demonstrate that the sampling had significantly benefited sales in activity stores versus those stores that had not been selected to participate in the tastings. We were also able to compare sales directly with consumer buying patterns in the sampled stores one year previously to evidence the success of the sampling.
‘The winning campaign was regarded by the judges as being as good a justification for in-store sampling as you are likely to witness’ FM&BE Awards 2009 Magazine
To find out more about this prestigious award and our winning entry, please do not hesitate to contact us.
