MSF Support Sport Relief ‘Pedal Power’
Wednesday, March 3rd, 2010
David Walliams, Fearne Cotton and a host of other celebrities, including Davina McCall and Patrick Kielty, are cycling nonstop from John O’Groats to Lands End to raise £1 million for Sports Relief starting on 1st March 2010.
One of the Den’s most famous Dragons Peter Jones has got on board with various businesses across the UK and has launched the ‘Peter Jones Pedal Power 1000′, having seen that lots of businesses are right behind the challenge and want to help where they can.
MSF are pleased to be supporting such a great cause and have already made a donation towards the Pedal Power 1000. 
For more information or to donate, please visit either: www.justgiving.com/Pedal-power-1000 or www.sportrelief.com
Watch this space to see how else MSF plan to do their bit for Sport Relief!
In support of Sport Relief, an initiative of Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)
MSF go green for Samaritans ‘Stress Down Day’!
Monday, February 15th, 2010
On Friday 5th February 2010 MSF’s Head Office staff supported the Samaritans ‘Stress Down Day’ by wearing their slippers to work and bringing in home made green food for a green tea party. Everyone paid to take part in the event and all money raised will go towards the continuing good work of the Samaritans. Well done all who took part!
Stress Down Day – Friday 5th February
Monday, February 1st, 2010
Samaritans’ Stress Down Day on Friday 5th February 2010!
Merchandising Sales Force will be joining in the fun to help raise funds so that Samaritans can continue to be there for those in emotional distress 24/7. For more information go to: http://www.stressdownday.org/
12 Glorious Years with MSF
Friday, January 22nd, 2010
Congratulations to Angela in Brand Experience who celebrated 12 years with MSF this month.
Throughout her time with MSF Angela has looked after a whole variety of Field Marketing activities including Sampling, Exhibitions and Events; promoting anything from lipstick to lemonade!
Well done Angela!
MSF WIN GOLD AT THE FIELD MARKETING AND BRAND EXPERIENCE AWARDS 2009!
Thursday, January 14th, 2010
We are delighted to announce that Merchandising Sales Force Ltd won the Gold Award in the ‘Most Effective Sampling Campaign’ category at the Field Marketing & Brand Experience Awards 2009.
Our winning entry was based around the ‘British at its Best’ sampling campaigns MSF carried out in Morrisons supermarkets the previous year, which we devised to complement their above the line advertising of New Season produce.
We were able to show the success of our campaigns via analysis of EPOS data – all the products sampled showed a significant increase in sales on the day of the tasting as well as after the event. However, we could show more measurements than that. We were able to demonstrate that the sampling had significantly benefited sales in activity stores versus those stores that had not been selected to participate in the tastings. We were also able to compare sales directly with consumer buying patterns in the sampled stores one year previously to evidence the success of the sampling.
‘The winning campaign was regarded by the judges as being as good a justification for in-store sampling as you are likely to witness’ FM&BE Awards 2009 Magazine
To find out more about this prestigious award and our winning entry, please do not hesitate to contact us.
MSF Nominated for FMBE Award!
Friday, August 28th, 2009
Great News!
MSF’s great work in Morrisons has been shortlisted for an award with FMBE 2009. We are up for Sampling Campaign of the Year and the winners are due to be announced on Thursday 8th October in London. Our thanks to all of you who have contributed to the continued excellent work that is carried out every week. Good luck to all on the night!
