Tap the power of the consumer's brain. Support your product launch with a brand experience; get customers to not only buy your product, but tell all their friends about how much they love it.

Merchandising Sales Force also make sure your product is well merchandised before, during and after the event to maximise sell through.

Why? Five good reasons:

• Create brand awareness
• Counter competitor activity
• Support other marketing activities
• Provide an excellent platform from which to launch and re-launch products
• Influence brand switching

Merchandising Sales Force are always creating new experiences, but here are some of the most common ones:

• Sample promotions such as money-off coupons
• Sampling for food and non-food ranges
• Experiential, event management and marketing
• Roadshows
• Concourse events (e.g. car parks, stations, supermarkets, and busy walkways)
• In-store theatre