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Instore Sampling

Allowing customers to taste your product at the point of purchase is one of the most effective and memorable ways of influencing both immediate and future purchase.

MSF have years of sampling experience across all FMCG categories and can sample anything from cheese and wine to more complex recipe solutions. In fact, one of our sampling campaigns for a major retailer won Gold Award at the FMBE Awards 2009.

Our dedicated team of sampling personnel is fully trained in all aspects of hot and cold sampling and hold Basic Food Hygiene certification.

MSF can manage every aspect of your sampling activity from conception to analysis; including the provision of sampling equipment and warehousing solutions.

To request more information, or discuss your campaign requirements please call or email us

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I have worked for MSF for 15 years.I love the variety of work and the professionalism of the staff, who provide all the information we need to perform each job to the best of our abilities.Along with the support of our Field Manager this makes MSF a great company to work for.

Ann Mullen
Field Team member

I have worked for MSF since 1999 and have enjoyed the last 10 years enormously. The variation of products promoted, the different members of staff I’ve met in various store groups and the excellent support I get from the MSF Team have all gone to making each new activity challenging, exciting and fulfilling.

Tina Dixon
Field Team member